We also talk about BridgeBattle, the game that gets new players going in under a minute, rebuilding collegiate bridge after COVID, and why public events at NABCs struggle to draw a crowd. Stephanie and Shaneka share how they became friends, their master points and what they want viewers to do next.
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Key Highlights
🎬 Made with a tripod: Every skit is filmed by the two of them, jumping on social media trends and keeping them bridge themed.
📈 Awareness, not conversion: The videos keep bridge in front of people, so it is there when someone is ready to learn.
🃏 BridgeBattle: No bidding, high card wins, first to seven tricks, with jewels for tricks, in four levels up to mini bridge.
🎓 College bridge rebuilt: COVID took away the clubs' social side; Stephanie has brought it back to close to 50 schools.
🤝 Failure is not fatal: Bronia Jenkins gives the team freedom to try things, which has helped make the hit videos happen.
The complete list of ACBL Shorts can be found here. Links to mentioned videos included in time stamps below:
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Resources & Next Steps
🃏 Play BridgeBattle online or order the box game
📺 ACBL on YouTube
📸 ACBL on Instagram
🎧 Subscribe to The Setting Trick on Apple Podcasts
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YouTube Chapter Timestamps
00:00 Cold open, cat video
00:46 Meet Stephanie and Shaneka
01:33 The box video
02:43 Filming with a tripod
03:29 100,000 subscribers, big in India
04:54 Awareness, not conversion
05:56 The cow kick and the chicken
07:43 How the videos started
09:42 Making trends bridge themed
12:26 Introducing BridgeBattle
14:00 How a BridgeBattle hand works
15:02 Jewels and the box set
17:31 The four levels
19:25 Class zero and the daily duel
20:48 Growing the social channels
23:12 Which platforms work
24:06 Bronia Jenkins and freedom to fail
25:32 Who is the better player
28:09 How Shaneka joined the ACBL
29:48 The spades tournament
30:41 Why NABC public events struggle
31:48 Master points and playing level
35:36 Working the NABCs
37:28 Rebuilding collegiate bridge
40:11 The youth NABC
42:15 An alumni cup on RealBridge
45:11 A day at the ACBL
46:21 The truck and the trust fall
48:12 How they became friends
51:08 What viewers can do
52:50 When they will play next
54:43 Thank yous